Teams can use automation to send out automatic emails to move leads through the sales funnel. These emails can include information that is pertinent to the customer’s interests and preferences. Lead nurturing is critical for B2B firms for various reasons, according to a report released by analytics firm Databox in 2021.
- Generating higher-quality leads
- Increasing each customer’s average order value
- Reducing the average customer acquisition cost
- Increasing customer loyalty
- Establishing a brand as an authority
Personalized Email Marketing
Email customization aids organizations in building stronger client relationships. It can assist boost a customer’s lifetime value by bringing them back for updates, consumable purchases, or repeat purchases.
Email marketing can be used to nurture leads throughout the sales cycle. Teams can use automation to deliver customised emails to a huge number of recipients. Running tailored advertising becomes more difficult as the number of products a company offers expands. Marketers may better target customers by combining data from previous orders, abandoned carts, and sign-up surveys.
Businesses can move lead information between marketing and sales teams by integrating automation solutions with an existing CRM. This provides a more pleasant experience for leads and consumers, resulting in higher overall satisfaction.