We’ve answered the most crucial question, what is email marketing, but we haven’t yet discussed why email marketing is so critical for your organisation. Let’s have a look at it right now.
Despite the rise of social media and unwanted spam email (which, by the way, is never a good marketing plan), email continues to be the most effective tool to nurture leads and increase client loyalty.
There are numerous reasons why email marketing should be one of your top priorities, but here are the top three:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online. Now that you know the importance of email marketing, let’s learn the best ways to go about it.