Marketing in the modern world is more complex than ever. With the rapid evolution of technology and the increasing need for precise strategy, marketers are constantly seeking ways to stay ahead of the curve.
Clear and Measurable Goals
- Once you know who you’re targeting, the next step is setting goals. For B2B marketing, it’s essential that these goals align with your overall business objectives.
Developing a Value Proposition
- Your value proposition is the core of your B2B marketing plan. It’s what sets you apart from competitors and tells prospects why they should choose your solution.
Creating a Multi-Channel Marketing Strategy
- Engage B2B prospects across LinkedIn, industry events, webinars, and whitepapers to effectively reach them through multiple channels.
Collaborate, Learn, and Innovate Together
Campaign Modernization
- Omnichannel Campaigns vs. Multichannel Campaigns
- Data Infrastructure that enables segmentation, targeting, customer insights, activation, and consistent measurement, risk management, and global regulatory compliance.
- Strategic Approach based upon specific customer campaign requirements, targeting the right Ideal Customer Profile (ICP), personalization, using high-performing assets, and driving engagement.
- Global data, quality, security, and scale
- Best in class portfolio
- Focus on Quality, Ethics, and Trust
Why Should You Choose The Lead Crafters for Your Demand Generation Solutions?
Flexibility – One size does not fit all. We take the time to understand what is needed and create a custom solution for each customer. There is no one-and-done at The Lead Crafters.
Consistent Performance – We have consistently performed for those that we serve. We strive to improve every day. Our overall performance is:
- 98.8 % completion rate
- 1.09% returned rate
Quality –
The Lead Crafters quality process thoroughly verifies each piece of a contact record that we provide to our customers. The process starts with defining the ICP and target audience then incorporating demographic, firmographic, and behavioral attributes to ensure precision targeting.
Further steps include:
- Using multiple diverse lead sources including outbound marketing, social media content marketing, email, and telemarketing tactics to gather potential leads
- Deploying forms to capture a leads contact information and relevant data
- Engaging in our initial system screening – industry, company size, job title, and location to ensure alignment with the ICP
- Employing our Lead Scoring model as the prospect takes action
- Managing our data enrichment standard tools to provide additional information about leads – company details, social profiles, and recent activities
- Verifying manually the complete contact information
- Verifying the contact information from social media platforms, email validation tools, and phone numbers.
Timely Delivery –
The Lead Crafters knows that timely deliveries play a pivotal role in customers generating revenue. The company ensures that customers receive what they ordered, when they expect it, resulting in their increased sales and profitability.
ISO 9001:2015 and ISO/IEC 27002:2013 earn The Lead Crafters an Elite Leadership Role in security for the Demand Generation Industry –
The Lead Crafters have been audited and conform with the requirements of ISO 9001:2015 to provide leads and generate ROI for their customers. ISO 9001 is defined as the international standard that specifies requirements for a quality management system (QMS).
Further, the company was awarded the ISO/IEC 27001:2013 certification showing they have complied with best practices for establishing, implementing, maintaining, and improving their information security management system (ISMS). ISMS is a systematic approach to managing the security of all information assets including data, systems, networks, devices, and people. Data is secure at The Lead Crafters. (Link to the awards page)
Innovation –
The Lead Crafters provides a variety of insights to optimize sales and marketing efforts. Your dedicated account manager will identify what your most successful campaign was, and who was most engaged with your campaign. Furthermore, you will receive who to follow up with, what content to use to follow up, and what medium to use to deliver the content. Importantly, the time spent on each asset is measured giving you a sense of what was important to the prospect.
Stay up to date with the latest from The Lead Crafters
Case Studies – It’s time to get creative with your demand generation strategy. Do you know where and how you can get your brand mentioned? Does your demand generation campaign use the best tools and practices for email marketing and digital marketing? Its so hard to keep up these days. Discover tips and insights to drive your demand generation engagement here.
Blogs – Keep pace with trends and insights in demand generation. Become a part of our community, consisting of B2B marketing and sales and agency partners, where we will explore optimal solutions for your organization’s demand generation success.
Awards – Although The Lead Crafters is driven mainly by the feedback from our customers using our demand generation solutions, we take pride in our recent achievements, and the recognition of our efforts from the industry. The Lead Crafters team thanks our customers and partners for their support in obtaining these awards and recognition. See our awards.
Demand Conversion Newsletter – Gain a VIP pass to cutting-edge trends, expert tips, and insider knowledge with our Demand Conversion Newsletter – a curated collection of must-reads from industry insiders, unveiling the latest thought leadership and insights.