Collaborate, Learn, and Innovate Together

Campaign Modernization

The Lead Crafters provides Campaign Modernization for its B2B and B2B2C sales and marketing customers. Campaign Modernization acts as a growth agent for our customers. You can count on our consistent performance, timely delivery, flexibility, quality, security, and innovation to deliver your campaigns.

Omnichannel Campaigns vs. Multichannel Campaigns

Data Infrastructure that enables segmentation, targeting, customer insights, activation, and consistent measurement, risk management, and global regulatory compliance.

Strategic Approach based upon specific customer campaign requirements, targeting the right Ideal Customer Profile (ICP), personalization, using high-performing assets, and driving engagement.

Global data, quality, security, and scale

Best in class portfolio

Focus on Quality, Ethics, and Trust

Best-in-class Portfolio – Highly Tailored Solutions

Our suite of personalized capabilities allows marketing and sales to take control over demand generation outcomes. We meet customer needs through highly tailored solutions founded on identifying customer goals and challenges, developing and applying individualized strategies, and providing ongoing adjustments based on customer feedback.

Sales Solutions

Omnichannel Engagement Solutions

Why Should You Choose The Lead Crafters for Your Demand Generation Solutions?

Flexibility – One size does not fit all. We take the time to understand what is needed and create a custom solution for each customer. There is no one-and-done at The Lead Crafters.

98.8 % completion rate

1.09% returned rate

Quality

The Lead Crafters quality process thoroughly verifies each piece of a contact record that we provide to our customers. The process starts with defining the ICP and target audience then incorporating demographic, firmographic, and behavioral attributes to ensure precision targeting.

Further steps include:

Using multiple diverse lead sources including outbound marketing, social media content marketing, email, and telemarketing tactics to gather potential leads.

Deploying forms to capture a leads contact information and relevant data

Engaging in our initial system screening – industry, company size, job title, and location to ensure alignment with the ICP

Employing our Lead Scoring model as the prospect takes action

Managing our data enrichment standard tools to provide additional information about leads – company details, social profiles, and recent activities

Verifying manually the complete contact information

Verifying the contact information from social media platforms, email validation tools, and phone numbers.

Timely Delivery

The Lead Crafters knows that timely deliveries play a pivotal role in customers generating revenue. The company ensures that customers receive what they ordered, when they expect it, resulting in their increased sales and profitability.

ISO 9001:2015 and ISO/IEC 27002:2013

ISO 9001:2015 and ISO/IEC 27002:2013 earn The Lead Crafters an Elite Leadership Role in security for the Demand Generation Industry

The Lead Crafters have been audited and conform with the requirements of ISO 9001:2015 to provide leads and generate ROI for their customers. ISO 9001 is defined as the international standard that specifies requirements for a quality management system (QMS). Further, the company was awarded the ISO/IEC 27001:2013 certification showing they have complied with best practices for establishing, implementing, maintaining, and improving their information security management system (ISMS). ISMS is a systematic approach to managing the security of all information assets including data, systems, networks, devices, and people. Data is secure at The Lead Crafters.

Innovation

The Lead Crafters provides a variety of insights to optimize sales and marketing efforts. Your dedicated account manager will identify what your most successful campaign was, and who was most engaged with your campaign. Furthermore, you will receive who to follow up with, what content to use to follow up, and what medium to use to deliver the content. Importantly, the time spent on each asset is measured giving you a sense of what was important to the prospect.