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Reporting and Insights
Campaign Reporting
Campaign Reporting involves the creation of a dashboard for your omnichannel campaigns working with your dedicated account manager. The dashboard includes the results of all the channels you chose, but more importantly the report will indicate the insights as described below:
Insights
Insights for campaigns include:
- Which individuals and accounts were most engaged by the campaign and when they were engaged.
- The most engaged campaign(s) overall.
- Time Spent on Assets - tracking the time spent on assets, such as e-books, whitepapers, and other digital resources, is a useful way to understand user engagement and make informed decisions about your marketing strategy. The Lead Crafters uses a tracking code, such as a JavaScript code, to track the time spent on each asset. The code tracks the time when the asset is loaded and when the user navigates away from the asset. The data on the time spent on an asset is added to Google Analytics. This allows The Lead Crafters to provide a report of the time spent for each user and the average time spent for all users for an asset.
- Actions – who to follow-up with, types of content to use, and what medium to use to deliver the content
- How to improve campaign performance.
