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Account Based MarketingServices
You're Already Doing ABM. So Is Everyone Else.
Today, ABM is table stakes for B2B marketers. Every demand gen team targets named accounts and runs personalized outreach to buying committees. Intent data has made targeting even smarter. Content can reach buyers while they’re researching relevant topics. But a download only captures that moment of research activity. By the time your sales team calls, that moment has likely passed.
What’s Different about ABM at The LeadCrafters
The Data Advantage
The LeadCrafters operates on two distinct layers. Our database of more than 110 million B2B professionals gives you the reach to identify and target the right accounts at scale, filtered by industry, company size, geography, revenue, technology stack, seniority, and proprietary intent data. That’s the precision layer. But precision alone doesn’t tell you who’s ready.
The LeadCrafter’s community of more than one million engaged B2B professionals gives you something deeper. These are not contacts captured in a single download event. They are professionals we have sustained relationships with across campaigns, content, and channels. When multiple contacts from the same target account are consistently engaging with relevant content, that’s not a data point. That’s a true buying signal.
The Intelligence Advantage
For most ABM programs, a download is enough proof to start a follow-up sequence. But that’s likely a mistake. A download tells you nothing about whether that stakeholder spent four minutes or forty seconds with the asset or whether they’re actively evaluating solutions or simply browsing.
LeadCrafters closes that gap with two proprietary intelligence layers working together.
Time on Asset Measurement (T.O.A.M)
Tracks depth of interaction, content-level engagement patterns, and exactly where attention drops off across every piece of content you deploy. Scored by AI and fed directly into your CRM, T.O.A.M. tells your sales team which stakeholders at which target accounts are genuinely engaged (and which are not). One client saw their MQL identification rate jump from 12% to 27% after integration, with conversion increasing 41% the following quarter.
Post Syndication Surveys
Add the sentiment layer. After a prospect engages with your content, our AI analyzes the asset itself and generates intelligent survey questions that test concept retention, brand sentiment, and purchase intent. Respondents are scored as hot, warm, or cold. That intelligence feeds directly into your CRM and tells your team not just who read the content, but whether it moved them.
Together these two tools give you something most ABM programs never achieve: a buying committee profile built on actual behavior, not assumed intent. You know who’s engaged, how deeply, and whether they’re ready for a sales conversation.
The Infrastructure Advantage
Enterprise ABM doesn’t just require the right data and the right intelligence. It requires a partner your procurement team can approve, your legal team can trust, and your sales team can actually work with.
LeadCrafters holds ISO 9001 and ISO/IEC 27001 certifications and operates under more than ten global regulatory frameworks including GDPR, CCPA, CASL, and PDPA. For enterprise organizations running ABM campaigns across multiple geographies and regulated industries, that’s not a checkbox. It’s what keeps deals moving.
The Human Advantage
Behind every LeadCrafters ABM program is a dedicated account manager who knows your ICP, your target account list, and your campaign goals.
Your account manager tells you who to prioritize, and what to do next. ABM is not a set-it-and-forget-it activity. It requires continuous orchestration across data, content, and sales alignment. That’s what your account manager provides: one relationship, fully invested in your pipeline.
Sample Report
See What T.O.A.M. Reveals About Your Buyers
Request a sample engagement report featuring real engagement scoring, time-on-asset insights, content drop-off analysis, and recommended sales actions.