{"version":"1.0","provider_name":"The B2B Collective","provider_url":"https:\/\/theleadcrafters.com\/theb2bcollective","author_name":"admin","author_url":"https:\/\/theleadcrafters.com\/theb2bcollective\/author\/admin\/","title":"How Intent Data Shapes Smarter B2B Campaign Decisions - The B2B Collective","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"o1g8tGYtLF\"><a href=\"https:\/\/theleadcrafters.com\/theb2bcollective\/how-intent-data-shapes-smarter-b2b-campaign-decisions\/\">How Intent Data Shapes Smarter B2B Campaign Decisions<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/theleadcrafters.com\/theb2bcollective\/how-intent-data-shapes-smarter-b2b-campaign-decisions\/embed\/#?secret=o1g8tGYtLF\" width=\"600\" height=\"338\" title=\"&#8220;How Intent Data Shapes Smarter B2B Campaign Decisions&#8221; &#8212; The B2B Collective\" data-secret=\"o1g8tGYtLF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/theleadcrafters.com\/theb2bcollective\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/theleadcrafters.com\/theb2bcollective\/wp-content\/uploads\/2026\/08\/How-Intent-Data-Shapes-Smarter-B2B-Campaign-Decisions.png","thumbnail_width":1536,"thumbnail_height":1024,"description":"Introduction B2B marketing has never been short on data. Marketers have access to website analytics, CRM records, email engagement, advertising data, content downloads, social interactions, firmographic information, and customer behavior. Yet having more data does not automatically lead to better campaign decisions. The real challenge is understanding which accounts are actively researching a problem, what [&hellip;]"}