Guide to Account-based Marketing
Can you imagine a world where you can start selling the products to high-value accounts directly? With that, you do not have to work on the market and identify qualified leads from the bunch. It means you can move into delight and engage targeted accounts straight away, which is possible through account-based marketing. This guide will help in this form of marketing to delight customers, promote long-term growth, and boost revenue.
● Following A Strategic Account Planning Template
It’s important to use a strategic account planning template which will help to outline the initiatives. It includes key business initiatives, business overview, customer revenue and products, relationship strategy and goals, action plan, etc.
● Securing Organizational ABM Alignment
Another tactic to follow is securing organizational ABM alignment. It means you are getting every internal stakeholder on board with different parameters regarding the account-based marketing strategy. It would be easier for a business to get a consistent experience and streamline the strategy.
● Forming the ABM Team
Sales and marketing leaders will align to form an ABM team. For that, at least one marketer needs to be identified with a sales rep. They should be completely dedicated to the accounts you are working on. The experts will help publish and create content for these accounts, working close to the business deals.
● Picking A Suitable Set Of Targeted Accounts
Picking after identifying the right set of targeted accounts is another way to invest your resources and time. Some recommendations are setting searching alerts, preparing a workflow, identifying the lighthouse accounts, etc.
In The End
By following the above tactics, you can enjoy account-based marketing in the best possible way. It will help identify valuable accounts that the sales and marketing team can use.