Webinar & Live Event Registrations
DATA DRIVEN LEAD GENERATION
ACCOUNT BASED MARKETING
WEBINAR & LIVE EVENT
WEBINAR & LIVE EVENT REGISTRATIONS
Due to the ease of access and ability to view on-demand, webinars have grown increasingly popular in remote and hybrid working contexts. Most webinars are also free, saving you and your team money over attending a conference or expo, which would consume some of your marketing budget. While webinars are used in a variety of industries, B2B webinars have emerged as one of the most effective ways to disseminate information and generate quality leads.
In comparison to earlier data, B2B marketers’ use of webinars climbed to 67 percent, and 89 percent of marketers believe webinars outperform other channels in terms of producing quality leads.
Plan Activities in Advance
With so many moving pieces involved in delivering a webinar, it’s critical to start planning ahead of time. Make sure you provide enough time to prepare all of the specifics from beginning to end. Obtaining guest speakers, creating marketing initiatives to advertise your event, and preparing presentation materials are all examples of this.
Promote Your Upcoming Webinar
You may begin promoting your B2B webinar once you’ve decided on a topic and set a date and time. Pre-webinar marketing is critical since consumers are less likely to attend if they are unaware of the webinar ahead of time.
Post-Event Follow Up
Make the most of the live B2B webinar by advertising the on-demand version as soon as possible. Registrants who were unable to attend the live event will still be able to participate in the webinar. Consider including the slides and/or recording in other marketing channels like your blog, social media, and email marketing campaigns.