Plan Activities in Advance
With so many moving pieces involved in delivering a webinar, it’s critical to start planning ahead of time. Make sure you provide enough time to prepare all of the specifics from beginning to end. Obtaining guest speakers, creating marketing initiatives to advertise your event, and preparing presentation materials are all examples of this.
Promote Your Upcoming Webinar
You may begin promoting your B2B webinar once you’ve decided on a topic and set a date and time. Pre-webinar marketing is critical since consumers are less likely to attend if they are unaware of the webinar ahead of time.
Post-Event Follow Up
Make the most of the live B2B webinar by advertising the on-demand version as soon as possible. Registrants who were unable to attend the live event will still be able to participate in the webinar. Consider including the slides and/or recording in other marketing channels like your blog, social media, and email marketing campaigns.