DATA DRIVEN LEAD GENERATION

ACCOUNT BASED MARKETING

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DATA SOLUTIONS

ACCOUNT-BASED MARKETING

Our Distinct demand gen solutions take a full-funnel approach to identify your best leads, delivering content they seek and convert them via actionable engagement. We love passing on buzzing & engaged prospects and connect you to them at the right point in their buying cycle.

Account-based marketing is critical for developing company within existing client accounts when marketing complex business propositions (where, for example, wider industry marketing would not be targeted enough to appeal to an existing customer).

The benefits of account-based marketing

For B2B organizations that target larger accounts, account-based marketing is becoming increasingly popular. Account-based marketing has various advantages over other marketing tactics for organizations looking to sell into large clients with extended sales cycles and large transaction sizes:

Personalized marketing approach

Instead of using a generic strategy, marketers generate personalized message for target accounts, taking what they know about their client and tailoring the campaign’s creative assets to the customer’s individual traits and wants.

Sales & marketing alignment

Account-based marketing enables marketing and sales teams to collaborate on identifying target accounts, creating personalized campaigns for them, and aligning and moving individual accounts along the pipeline before and after lead conversion.

Shorter sales cycles

Multiple stakeholders are involved in major buying decisions. Because it starts at a lower level in the business and proceeds slowly towards the principal decision maker, this often slows down the sales process. The length of the cycle is shortened with account-based marketing because all prospects are nurtured at the same time.

Multiple stakeholders are involved in major buying decisions. Because it starts at a lower level in the business and proceeds slowly towards the principal decision maker, this often slows down the sales process. The length of the cycle is shortened with account-based marketing because all prospects are nurtured at the same time.

Clearer ROI

Account-based marketing is precise and measurable, with the best return on investment of any B2B marketing strategy. Account-based marketing, according to 85 percent of marketers that track ROI, generates larger returns than any other marketing strategy.

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